The ABC Roots Campaign

[su_spoiler title=”THE BACKGROUND” style=”fancy” icon=”plus-square-1″]The ABC Roots Campaign is the umbrella terminology that incorporates and embodies all of Imani’s Activism.
This specific campaign was initiated by Imani in August 2012, as a means of unifying and uniting all of his activism into one strategy, to enable him to increase his capacity in his endeavours to raise peoples awareness of African peoples heritage & culture.
The ABC Roots Campaign actually began in August 2012, when Imani was interviewed by Ragga Jesse on Irie UK, a Local Radio Station, broadcasting throughout the West Midlands and the Black Country specifically.  The theme topic for this interview was the importance of the month of August, in the heritage of African Black people. Topics and dates discussed were;  August 1st and the Emancipation of Slaves; the 6th i.e. Jamaica’s 50th Anniversary of Independence; and the 17th, which is the birth date of both The Rt. Hon. Marcus M. Garvey and Emperor Menelik II of Ethiopia.This interview initiated Imani’s;
VISION FOR THE ABC ROOTS CAMPAIGN STRATEGY. [/su_spoiler]

[su_spoiler title=”WHY ABC ROOTS?” style=”fancy” icon=”plus-square-1″]The ABC as mentioned and detailed on previous pages, is an Acronym, with a triple barrel meaning i.e.(1)    Achieving  Beyond  Circumstances,
(2)   African      British    Caribbean
(3)   African      British    Connection. ROOTS as already mentioned is also another acronym representing Reclaiming Our Own True Self. Put Together this Simply Means & Represents; ’Reclaiming Our Own True Self, to Achieve Beyond our Circumstances’, or to Achieve Beyond our Circumstances by Reclaiming Our Own True Self’; Whichever way interpreted this title represents the main aim, object and purpose of this campaign that is to Help and Support people Learn More About & better appreciate African – Black History & Culture.  Additionally, and as important too, are the other 2 meanings for the acronym ABC, African British – Caribbean & Connection, as both these terms symbolises, highlights and identifies the actual medium and vehicle through which this objective will be achieved, by whom and from where this campaign will be spearheaded, managed and based.   The name of this campaign also represents a culmination of all of Imani’s, knowledge, skills, resources and his initiated projects over many, many years, many of which have carried a title that has included either ABC or ROOTS. (see ABC 1-2-3 SERVICES page)[/su_spoiler]

[su_spoiler title=”IMPLEMENTING THE ABC ROOTS CAMPAIGN ” style=”fancy” icon=”plus-square-1″]This campaign will endeavour to use all mediums including; media, social, online and other networks available to us in this modern technological world, to ensure that those people with a genuine interest and desire to learn about African – Black people can get that relevant information and material to help develop their cultural awareness and identity. The Roots Campaign also offers people the opportunity to get involved and contribute practically, in supporting and helping us achieve these objectives. The campaign began, to try help identify, develop and provide a wide variety and range of mediums through which people can learn about this rich cultural heritage. This is achieved through inaugurating, financing and managing a range of projects, specifically set up to help promote positive, cultural material and information concerning the heritage of African – Black people. This website Imani’s Website is also part of the ABC Roots Campaign, together with everything else since 2012 that Imani develops in a bid to increase his capacity as a cultural activist. [/su_spoiler]

[su_spoiler title=”THE PROJECTS, PROGRAMMES & SERVICES” style=”fancy” icon=”plus-square-1″][su_tabs][su_tab title=”ROOTS”]Click on the TABS to your right to find out more about some of the project’s and service, that have already been initiated through The ABC ROOTS Campaign since its inception in 2012.[/su_tab] [su_tab title=”SHOW”]In September 2012; one month after Imani’s interview, Imani through his Roots Campaign Launched The Roots Programme a Cultural talk and discussion show, created for internet radio. This show was streamed through Irieuk.net.  (See Roots Programme page for more info)[/su_tab] [su_tab title=”ABC 1-2-3″]April 2013; February 2013 saw a decade since the incorporation of ABC Production Ltd,  Imani however in April decides to disband this company in order to initiate the ABC 1-2-3 Services a strategic part of his campaign. (See ABC 1-2-3 Services page for more info) [/su_tab][su_tab title=”BOOKS”]December 2013; saw the emergence of JKB Independent Publishers, another crusial aspect of Imani’s ABC ROOTS CAMPAIGN, with the introduction of a new medium and vehicle through which he could propagate and implement his activism and strategy, namely the publishing of books, written or compiled by Imani himself. To date Imani through JKB has published 3 books, all of which are important tools and instruments of the ABC Roots Campaign. (See Books by Imani page for more info)[/su_tab] [su_tab title=”KWANZAA”]December 2013; injunction with JKB Independent Publishers, Imani publishes a book, to initiate the U.K. Kwanzaa Campaign.  This book is called “The Story of Kwanzaa” and is available for purchase through this website and online at other reputable book stores.  The book although fictional, outlines various important aspects of the festival, through the story,  as well as includes and provides a  a detailed glossary and guide to How to Celebrate Kwanzaa?  This book and this programme is also a very important and strategic aspect of Imani’s ABC Roots Campaign. (See U.K Kwanzaa page for more info)[/su_tab] [su_tab title=”ABC”]April 2014; saw the launch of the African British Connection, a strategy focused on, Firstly; challenging the accepted Black British terminology as it is currently been applied to people of African ancestry or even native Africans who currently reside in Britain.  And Secondly; to develop a strategic vehicle through which African people in Britain can not only aspire to a authentic cultural identity, but also, contribute productively and proactively to the global movement and on going endeavours of African people to re-establish a footing in world affairs.  Enabling Africans in Britain to re-establish the great legacy as well as the valued and often very successful contributions, to the global African struggle by African people residing in Britain.  (See the African British Connection page for more info)[/su_tab] [su_tab title=”MUSIC”]In June 2014; Imani begins preparation to launch his music, i.e. DJ career, with the writing and production of his depute track, My Tribute.  This track was written specifically for this purpose, to announce his arrival on the music scene, leaving no doubt in the minds of people, what his intentions are, which is to education the masses about the heritage of African People. (See Imani The Artist page for more info)[/su_tab] [su_tab title=”WEBSITE”]On the 12th September 2014; exactly two years after he launched the ABC Roots Campaign, Imani initiates the latest and most influential and important of all projects and programmes, strategically that is, in his VISION for the ABC Roots Campaign, namely the Imani’s Website.  Through which Imani is able to highlight and share this VISION with the world, as well as his personal music, books, services, knowledge, awareness, resources and life experiences.  It is through this vehicle, Imani’s website that the world or other people are able to share, contribute, enhance and help develop this campaign and strategy, in order for it to have a long lasting positive effect upon the intended targeted people.[/su_tab][/su_tabs][/su_spoiler]

[su_spoiler title=”THE APPEAL” style=”fancy” icon=”plus-square-1″]Imani through the ABC Roots Campaign, with the support of his existing Team of individuals who have supported him over the years are proud and privileged to offer this most invaluable support in our ongoing endeavours to continue the good works of those individuals and groups who came before us that sacrificed their lives, so that future generation could have in their hands, the keys to there own free-mind, free-body and free-spirit.  We Urgently need helpers to enable our capacity to grow and our influence to expand to reach the four corners of the globe and those most vulnerable and socially, economically, politically and educationally excluded, Africans who await our arrival.
We are constantly seeking skilled people from a wide variety of industries and technical backgrounds to join this campaign and contribute their skills to our operations, to ensure the success of this programme. Once you Register on this site, you automatically begin to support the Roots Campaign, however if you think you could contribute and support this campaign more proactively; PLEASE DON’T HESITATE TO CONTACT US TO SUGGEST HOW YOU CAN HELP:
All help and support is welcomed, much appreciated and extremely valued.[/su_spoiler]

Adinkra Symbol

Name: Mmere Dane
Meaning: Time Changes
Symbolising: Changing Life’s Dynamics